About Our Lab
I design
attention-grabbing designs.
About me
I can design for you
Hello! I am a designer from Seoul, a product designer who wakes up everyday excited to solve problems through
beautiful & data-driven designs. I help brands define their culture and thrive. From brand strategy to design to
communication, we create something that stands out today, so that people can hold onto tomorrow.
Every brand has the power to shape the future. We help them make their impact meaningful and memorable.
At the Design for Experience Lab (DEY-Lab):
We conduct research aimed at creating more convenient, enjoyable, meaningful, and valuable user experiences. Through the entire process cycle of HCI/UX (research → design/development → evaluation), we explore interactions between humans and technology and pursue continuous design innovation.
Our research focuses on:
Our research spans a wide range of technologies, from traditional web services and mobile applications to IoT devices, AR/VR, and AI. Recently, we have placed increasing emphasis on research topics related to AI services. We believe that applying technology grounded in a deep understanding of people can ultimately foster better communication between individuals, and this belief drives our research.
The DEY Lab is part of the Department of Innovation at the Yonsei University Graduate School. This affiliation creates an ideal environment for multidisciplinary research, enabling close collaboration not only in design but also in technological and social innovation.
Our Research Values
Balance
In HCI/UX research, we believe research and development should go hand in hand. Rather than treating them as separate activities, we see them as complementary — development is informed by research, and research evolves through the insights and questions that arise during development. We value flexibility in methodology too, applying both quantitative and qualitative approaches depending on the research purpose.
Execution
Thoughtful planning is essential, but meaningful progress often happens through action. Once we have a clear direction, we believe in prototyping, testing, and learning through doing. This is especially true for human-centered research, where real insights often come from direct interaction rather than assumption.
Commitment to Fundamentals
In a fast-changing landscape of new technologies and methods, we see a strong grasp of fundamentals as the key to staying agile. A solid foundation gives us the confidence to adapt thoughtfully as technologies evolve.
At the core of all of this is care for people — genuine curiosity and respect for the user shape everything we do.
Team Structure
Our lab includes master's and PhD students, as well as undergraduate interns, from a variety of backgrounds including design, humanities, social sciences, and engineering.
While everyone conducts independent research, we also encourage collaboration in teams when interests align. We believe in giving students the opportunity to experience different roles during their time in the lab. This often means leading an individual research project, contributing to at least one industry-academic collaboration, and serving as a teaching assistant at least once.
What Makes Us Different
We foster a research environment that emphasizes autonomy. The advisor’s role is to guide and mentor, allowing students to take initiative and shape their own research journey. Although some guidance is provided, projects typically begin from topics that students themselves are passionate about, which helps sustain motivation and ownership.
We support this approach by ensuring access to the resources students need, both human and material. In addition, our department provides a rich infrastructure for global collaboration and creates opportunities to translate research outcomes into entrepreneurial ventures.
Design process
This is how
my design works
This six-step process maps out how I approach design problems and leverage user insights and cross-team collaboration to fuel iterative improvement.
01
Identify
the Problem
Isolate the critical issue by
dissecting user pain points
and initial observations
02
Understand
the Scope
Assess the user needs, business
objectives, and technical constraints
to frame the design challenge.
03
Design
Solutions
Ideate solutions to resolve immediate
user needs while staying true to the
overarching product vision.
04
Collaborate
with Team
Work closely with business and
technical teams to align design
solutions with overarching goals.
05
Gather
Feedback
Conduct user testing and gather feedback
in cycles, refining the design until it
meets predefined acceptance criteria.
06
Analyz
and Iterate
Implement the final design, measure its
impact through key metrics, and continuously
refine for an optimal user experience.
Design for Experience at Yonsei
DEY-LAB 
85 Songdogwahak-ro, Yeonsu-gu, Incheon 21983, Republic of Korea
Office : Veritas C 418
Tel: +82-32-749-3089